It is very common for organisations to run strategies (digital transformation, AI adoption, change management, organizational development, growth strategy, innovation strategy, operational excellence, market expansion, customer experience) on assumptions that were formed in a different context.
Those assumptions shape what gets measured, what gets listened to, what counts as a good outcome, and they are rarely examined, because they have become invisible.
This is the biggest source of wasted effort in organisations. Not poor execution. Not a lack of data.
The wrong frame, applied with great competence, to a situation it no longer fits.
I help organisations see the assumption that is causing negative side effects/holding them back, and find the frame that allows them to move.
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